Journal

Does Heat, Sun & Sweat Affect Your Hair? How I Protect Mine Before Exposure

Sun, heat, sweat, and long days outdoors are part of the life I love. Over time, I started noticing what they could mean for my hair. Here’s the simple ritual I use before exposure to car...

Before the Elements | The Hair Ritual Behind S T Ō A

We prepare our skin before the sun and hydrate before movement. So why do we wait until after the elements to care for our hair? Discover the philosophy behind STŌA and the ritual that inspired VEI...